How it works
Sugar-based emulsifiers bind oil to water. The rich gel turns to silky milk on contact.
Everything rinses clean. No greasy film. No tight feeling.
Rich oil turns to silky milk the moment it meets water. Skin feels clean, soft, and tight.
A plant oil base dissolves makeup. Sugar emulsifiers turn everything to milk on rinse. Organic botanicals keep skin calm.
Sugar-based emulsifiers bind oil to water. The rich gel turns to silky milk on contact.
Everything rinses clean. No greasy film. No tight feeling.
Sunflower oil and plant triglycerides bind to makeup, SPF, and sebum the way water never can.
Mascara, foundation, SPF. All lifted in one gentle pass.
Glycerin draws water into the skin while the cleansers lift grime at the surface.
Skin feels fresh and soft. Never stripped. Never tight.
Chamomile calms. Sea buckthorn feeds skin with Vitamin C and fatty acids. Cloudberry adds antioxidants.
Skin gets fed while it gets cleaned. Calm, nourished finish.
Our complete INCI formula, organized so you can scan it in seconds. Nothing hidden, nothing renamed.
Listed in INCI order, grouped by purpose.
Plant oils dissolve makeup. Sugar-based surfactants and glycolipids turn the formula into a milk on contact with water.
Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil¹, Sucrose Laurate, Sucrose Palmitate, Glycolipids
Calming plant extracts that keep cleansing comfortable on sensitive skin.
Chamomilla Recutita (Camomile) Flower Extract¹, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract¹, Rubus Chamaemorus (Cloudberry) Fruit Extract
Humectant base plus antioxidant and stabilizers that keep the formula consistent.
Glycerin, Aqua/Water, Alcohol, Tocopherol (Vitamin E)
Pure mineral colorants that give the cleanser its dewy oil-gel appearance.
Mica (CI 77019), CI 77491 (Iron Oxides)
Perfume blend with naturally-occurring allergen components declared per EU regulations.
Parfum/Fragrance, Limonene, Linalyl Acetate
¹ Ingredients from organic farming.
Press a dime-sized amount onto dry or damp skin. No pre-rinse needed.
Sweep across face in gentle circles. Oil dissolves makeup, SPF, and sebum in one pass. Avoid direct contact with eyes.
Oil turns to silky milk on contact. Washes away clean. No tight feeling, no residue.
One minute, morning and night. Routine done.
† Wearing heavy makeup or SPF? Massage, rinse, then repeat. A second pass picks up anything the first missed.
Veloura is formulated and made in Europe, where cosmetic safety laws are the strictest in the world. What we leave out matters just as much as what we put in.
Europe bans over 1,600 cosmetic ingredients. The US bans just 11. Veloura is formulated under EU cosmetic regulation, so every bottle meets the higher standard by default.
Clean skin shows up on day one. Barrier strength and balance build with consistent use. Here is the realistic timeline.
Makeup, SPF, and the day's grime lift off in one pass. Skin feels fresh and soft, never tight.
Without harsh surfactants stripping moisture each night, the skin barrier recovers. Tightness fades. Chamomile calms reactive patches.
Balanced hydration and clean pores show up in the mirror. Makeup sits better. Tone looks more even and refreshed.
Skin feels steady day to day. Less reactivity. Less sensitivity. The evening cleanse becomes a ritual, not a chore.
* Based on a 60-day post-purchase survey of 100+ verified users, Individual results may vary.
By month one, it is not a cleanser anymore. It is just the part of the day your skin looks forward to.
Oil-to-milk explained, sensitive skin, heavy makeup removal, pregnancy safety. No fluff, no runaround.
Applied to dry skin, it goes on like a rich oil-gel. When you add water and massage, the formula emulsifies into a silky milk that rinses away clean.
The transformation comes from sugar-derived emulsifiers called sucrose esters. They bind oil and water together the moment they meet. Oil lifts your makeup and sebum. Milk rinses it all away.
No greasy film. No tight feeling. Just soft, fresh skin.
Oil cleansers get a bad rap for acne, but the issue is not oil itself. The issue is oil that cannot rinse off, or heavy butters that clog pores. This formula has neither.
The base is caprylic/capric triglyceride and sunflower oil. Two of the lowest comedogenic oils in skincare. Sugar-based emulsifiers rinse them completely off with water. Nothing stays behind to clog a pore.
Customers with oily and breakout-prone skin often report fewer breakouts after switching. Properly removing SPF and sebum every night is what keeps pores clear.
Yes. This is one of its hero jobs.
Plant oils dissolve oil-based things like makeup, SPF, sebum, and long-wear formulas the way water cleansers physically cannot. Foundation, waterproof mascara, eyeliner, and matte lipstick all break down when you massage this over dry skin.
For a heavy makeup day or 50+ SPF, one pass usually clears it. If you want to be thorough, do a second pass. Massage, rinse, repeat.
For most days, no. One pass removes makeup, SPF, and the day's grime in a single round.
The exceptions: stage makeup, very heavy sunscreen, or days when you have sweated a lot. For those, a quick second pass picks up anything the first missed.
This cleanser is gentle enough that double-cleansing does not strip your skin the way two separate cleansers often can.
Yes. Sensitive skin is the primary user we built it for.
It is dermatologically tested, free of sulfates and harsh surfactants, and uses chamomile extract to actively calm reactive skin while it cleanses. No added fragrance beyond the soft notes from the botanical ingredients.
Customers with rosacea, eczema, and general reactivity have used it morning and night without flare-ups. If your skin is very reactive, patch test on your jawline for two or three nights before going full face.
Yes, to remove eye makeup. Massage gently over the eye area with your eyes closed. The oil dissolves mascara, eyeliner, and shadow without stinging. Rinse with water when you are done.
Avoid direct contact with the eye itself. If any gets in, rinse with clean water. Contact lens wearers should remove their lenses before cleansing.
Yes. The formula contains zero retinoids, no salicylic acid, and no essential oils that are contraindicated during pregnancy.
The actives are all pregnancy-friendly: organic sunflower oil, chamomile, sea buckthorn, cloudberry, glycerin, and vitamin E. Gentle cleansing ingredients, nothing more.
As always, every pregnancy is different. If you have concerns, run it past your OB. Most customers have used it throughout pregnancy and nursing without issues.
Use it daily for a full 30 days. If your skin does not feel softer, cleaner, and better nourished, we refund every cent. No questions asked. No restocking fee. No runaround.
Most customers notice the difference from the first rinse (no tight feeling, no greasy residue). By week one, the barrier starts to settle. If that is not happening for you, get in touch.
See our return policy for details.
Ships within 1–2 business days. FREE on all orders.
30 days. If your skin doesn't look better, we refund every cent.
Not happy? Email help@velourahq.com within 30 days of delivery. We'll sort it out quickly.
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