Twin Clay System
2mineral clays
How it works
Kaolin lifts surface oil. Green montmorillonite reaches deeper, binding to debris inside the pore wall.
What you get
Pores look refined. Blackheads have less to hold on to.
Cleaner Pores in 10 Minutes
Mineral clays and aquatic algae draw out what daily cleansing leaves behind.
PURIFYING CLAY MASK
Shot at home after one use.
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Five minutes with Veloura Purifying Clay Mask. Shot on a phone and in a bathroom. You can see the difference in pore size after one use. Now think about what using this weekly does over a full month. This is what clean, European-formulated skincare actually looks like
How the clay mask actually works on your skin.
Two mineral clays do the lifting. Biominerals, a gentle polish, and three organic botanicals keep skin balanced while they work.
Biomineral + Sea Algae
4trace minerals
How it works
Trace minerals replenish what the clay pulls out, so skin rebalances while it purifies.
What you get
Skin reads bright and alive, not flat or stripped.
Lactic Acid Polish
AHAgentle polish
How it works
Lactic acid loosens the bond between dead cells. Diatomaceous earth sweeps them away without abrasion.
What you get
Noticeably smoother skin after the very first rinse.
Aloe, Sage, Cucumber
3organic botanicals
How it works
Three organic plant extracts that hydrate and calm the barrier while the clays do the lifting.
What you get
Deep purification without the tight, over-dry aftermath.
Every Ingredient, Plainly Listed
Our complete INCI formula, organized so you can scan it in seconds. Nothing hidden, nothing renamed.
View Full Ingredient List (INCI)
Listed in INCI order, grouped by purpose.
Hero Actives & Clarifying Botanicals
The clay matrix and plant extracts that purify, refine, and balance.
Aloe Barbadensis (Aloe Vera) Leaf Juice¹, Kaolin (White Clay), Montmorillonite (Green Clay), Diatomaceous Earth, Charcoal Powder, Camellia Sinensis (Black Tea) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Salvia Officinalis (Sage) Leaf Extract
Aquatic Algae & Biomineral Complex
Marine-derived sugars that support skin balance and revitalization.
Rhamnose, Glycolipids, Glucose, Glucuronic Acid
Hydration & Skin Comfort
Humectants and gentle conditioners that keep the formula non-drying.
Glycerin, Sodium PCA, Lactic Acid, Olea Europaea (Olive) Fruit Oil, Tocopherol (Vitamin E), Butylene Glycol, Propanediol
Texture, Stability & Preservation
Carriers and natural-origin preservatives that keep the formula fresh and consistent.
Aqua/Water, Xanthan Gum, Sodium Levulinate, Sodium Anisate, Glyceryl Caprylate
Mineral Pigments²
Pure mineral colorants for the mask's signature finish.
CI 77491, CI 77492, CI 77499 (Iron Oxides)
¹ Ingredients from organic farming.
² Pure mineral pigments.
Apply a thin layer
Smooth onto clean, dry skin. Avoid the eye area. A thin layer is all you need.
Let it work
Leave on for 5 to 10 minutes. You'll feel it tighten as the clay gets to work.
Rinse and go
Warm water, gentle circles, pat dry. Follow with your usual moisturizer.
Ten minutes. Twice a week. That's the whole ritual.
† Rinse while the mask is still slightly tacky, not fully cracked. Over-dried clay can pull moisture from skin along with the oil.
Held to European standards. Made for your skin.
Veloura is formulated and made in Europe, where cosmetic safety laws are the strictest in the world. What we leave out matters just as much as what we put in.
1,600+
Ingredients banned in Europe
11
Ingredients banned in the US
Europe bans over 1,600 cosmetic ingredients. The US bans just 11. Veloura is formulated under EU cosmetic regulation, so every bottle meets the higher standard by default.
From first rinse to month two
Clay works fast on the surface and compounds with consistent use. Here's what most people notice, and when.
After first use
Skin feels cleaner, not tight
Surface oil and buildup lift off with the rinse. Skin feels smooth and balanced, not stripped.
Instant deep clean
Week 2
71% of users report visible change
Pores start to refine
Blackheads loosen and lift as the clays pull them out with each use. Pores look visibly smaller.
Refined pores
Week 4
72% of users report visible change
Breakouts come less often
With less congestion building up, fewer blemishes surface. Skin tone looks more even and bright.
Fewer breakouts
Month 2+
82% of users report visible change
Clear skin becomes the baseline
Consistent use keeps pores clear and oil in check. What used to be a fix becomes a maintenance habit.
Sustained clarity
* Based on a 60-day post-purchase survey of 100+ verified users, Individual results may vary.
By month two, this is just part of your routine.
Everything you want to know before you decide
Sensitive skin, pregnancy, how often to use it, how it actually works. No fluff, no runaround.
Yes, and the reason is in the formula. Most clay masks rely on clay alone, which over-dries because there is nothing to balance the pull.
This one pairs kaolin and montmorillonite with a biomineral complex, aquatic algae, aloe vera, and three calming botanicals. The clays do the lifting on oil and buildup. Everything else keeps skin balanced while they work.
One more thing. Rinse while the mask is still slightly tacky, not fully cracked. Over-dried clay pulls moisture from skin along with the oil. That step alone changes the whole experience.
The formula contains zero retinoids, zero salicylic acid, and zero hydroquinone. The actives are mineral clays, plant botanicals, a biomineral complex, and a gentle lactic acid polish. All ingredients commonly considered safe during pregnancy and nursing.
That said, we are not your doctor. Every pregnancy is different, and we would always rather you run this past your OB before starting. If they give the green light, you are good.
Pore strips rip the top off the plug and leave the rest behind. Results last a day or two before pores refill.
Charcoal masks can work, but most formulas are harsh and strip your barrier along with the gunk.
Twin mineral clays pull congestion from depth while the biomineral and botanical base keeps skin calm and hydrated. Cleaner at the root, less damage on the way out.
Two to three times a week is the sweet spot. Clean pores without throwing your skin out of balance.
Each session is about ten minutes from start to rinse. Apply a thin layer, let it work for five to ten minutes, rinse while still slightly tacky. That is the whole ritual.
Mild congestion, twice a week is plenty. Heavier oil or regular breakouts, three is fine. More than that is not better.
After the first rinse, skin feels cleaner and softer. Not tight.
By week two, pores start to look refined and blackheads begin to lift. Around week four, breakouts come less often and tone starts to even out.
Month two and beyond is where it becomes the new baseline. Clearer skin stops being a good day and starts being a normal day.
Yes. Clay mask night is its own night. Go easy on other actives the same evening because your skin is already getting a deep clean plus a gentle lactic acid polish.
Retinol and stronger AHAs are best kept to non-mask nights. Vitamin C in the morning works fine alongside this routine.
If you use prescription treatments, check with your derm on how to sequence. Most prescription routines layer with this just fine on a twice-weekly schedule.
The formula was built with reactive skin in mind. No sulfates, no added fragrance, no menthol. The base is aloe, sage, and cucumber. Calming first, active second.
Start with five minutes instead of ten for your first few uses. Rinse while the mask is still tacky. If you are extra reactive, patch test on your jawline for two uses before going full face.
Rosacea and eczema-prone customers have had good results at once a week. Go slow, listen to your skin, and adjust from there.
Fair question. Most clay masks fail for one of three reasons: the clay is underdosed, the base is drying, or people use it once and give up.
We handle the first two. Twin mineral clays at working concentrations, stabilized in a botanical base. For the third, there is our 30-day guarantee. Use it consistently for a few weeks. If it is still not right, send it back for a full refund. Details on our return policy page.
US Shipping Times
Ships within 1–2 business days. FREE on all orders.
The Veloura Guarantee
30 days. If your skin doesn't look better, we refund every cent.
Easy Returns
Not happy? Email help@velourahq.com within 30 days of delivery. We'll sort it out quickly.
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Veloura™ Purifying Clay Mask
$69.99
$49.99