{"product_id":"pigment-perfecting-serum","title":"Veloura™ Perfecting Serum","description":"\u003cp\u003e\u003cstrong\u003eBrighter skin, not just covered skin.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Veloura™ Perfecting Serum is a targeted dark spot serum formulated to reduce the appearance of uneven pigmentation, fade post-blemish marks, and deliver a visibly more even skin tone — without harsh bleaching agents or irritating actives.\u003c\/p\u003e\n\u003cp\u003eLightweight and fast-absorbing, it hydrates and soothes while Alpha-Arbutin and Bidens Pilosa Extract work beneath the surface to correct existing discolouration and prevent new dark spots from forming. Dermatologically tested. Suitable for all skin types.\u003c\/p\u003e\n\u003ch2\u003eThe Brightening Serum That Does More Than Brighten\u003c\/h2\u003e\n\u003cp\u003eMost brightening serums target pigmentation with acids or harsh actives that leave skin sensitised. The Perfecting Serum uses a cleaner approach — Alpha-Arbutin to interrupt melanin production at the source, Bidens Pilosa Extract to address skin tone at a cellular level, and dual-weight Hyaluronic Acid to keep skin plump, calm, and barrier-intact throughout the process.\u003c\/p\u003e\n\u003cp\u003eThe result is a brighter, more even complexion — not a stripped one.\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades dark spots and post-blemish marks\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Alpha-Arbutin inhibits the enzyme responsible for excess melanin production, reducing the appearance of existing discolouration over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvens skin tone\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Bidens Pilosa Extract targets uneven pigmentation at a cellular level for a more uniform, radiant complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates without weight\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate deliver surface smoothing and deep moisture simultaneously\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes and protects\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Vitamin E and Ascophyllum Nodosum (sea algae) extract calm the skin and reinforce barrier integrity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant defence\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Ascorbyl Palmitate (stable Vitamin C) and Vitamin E neutralise environmental stressors that drive pigmentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Active Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-Arbutin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— A gold-standard brightening ingredient that blocks tyrosinase, the enzyme that triggers dark spot formation. Effective without irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBidens Pilosa Extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— A multi-functional plant active that supports even skin tone while delivering additional anti-aging benefits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Hyaluronic Acid + Sodium Hyaluronate\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Dual molecular weight Hyaluronic Acid for surface plumping and deep-layer hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Antioxidant protection that shields skin from the UV-driven oxidative stress that causes hyperpigmentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAscorbyl Palmitate (Vitamin C)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— A stable, oil-soluble Vitamin C ester that brightens and supports collagen integrity without destabilising the formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAscophyllum Nodosum Extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— A marine algae extract that soothes and supports skin resilience throughout the brightening process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— A skin-identical humectant that keeps skin balanced, hydrated, and receptive to actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThe Perfecting Serum is built for skin that needs more than general brightening. It's the right choice if you're dealing with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDark spots, sun spots, or hyperpigmentation\u003c\/li\u003e\n\u003cli\u003ePost-blemish marks or uneven skin tone\u003c\/li\u003e\n\u003cli\u003eDullness caused by environmental stress or aging\u003c\/li\u003e\n\u003cli\u003eSensitive skin that can't tolerate acid-based brightening treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply daily to clean skin, morning and\/or evening, before moisturiser. A little goes a long way — use 2 to 3 drops and press gently into skin rather than rubbing. Follow with SPF in the morning to protect brightening results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePair with the Veloura™ Retinol Alternative Moisturiser for a complete brightening-meets-anti-aging routine. The serum targets pigmentation while the moisturiser works on fine lines — two concerns addressed in one layered routine.\u003c\/p\u003e\n\u003ch2\u003eFull Ingredient List (INCI)\u003c\/h2\u003e\n\u003cp\u003eAqua, Glycerin②, Caprylic\/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil①, Pentylene Glycol, Cetearyl Alcohol, Sodium PCA, Glyceryl Stearate Citrate, Alpha-Arbutin, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Bidens Pilosa Extract, Cellulose, Linum Usitatissimum Seed Oil, Parfum, Xanthan Gum, Ascorbyl Palmitate, Lactic Acid, Ascophyllum Nodosum Extract, Sodium Phytate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Tocopherol, Limonene③, Citrus Limon Peel Oil, Pogostemon Cablin Oil, Linalool③, Juniperus Virginiana Oil, Cedrus Atlantica Oil\/Extract, Pinene③, Vanillin, Menthol③, Citral③, Beta-Caryophyllene③.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e① Ingredients from organic farming   ② Made using organic ingredients   ③ From natural essential oils\u003c\/small\u003e\u003c\/p\u003e\n\u003ch2\u003eClean Beauty. European Standards.\u003c\/h2\u003e\n\u003cp\u003eVeloura products are formulated against the EU Cosmetics Regulation — the most stringent clean beauty standard in the world. Over 1,600 ingredients banned under EU law are permitted in US skincare. Ours aren't in there. Dermatologically tested. Cruelty-free and vegan.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":49123724230898,"sku":"190894","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6410\/0338\/files\/veloura-perfecting-serum-hero.jpg?v=1778822815","url":"https:\/\/velourahq.com\/products\/pigment-perfecting-serum","provider":"Veloura","version":"1.0","type":"link"}